female consumers

Apr 10, 2025

India 2030: Middle class majority to fuel shift to experience-led spending

Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in India, a Folk Frequency report found.

May 31, 2012

Hanmer MSL wins a Bees Award for eBay.in work

Awarded at social media competition for creative customer engagement, identifying female consumers as brand evangelists