Jun 04, 2010

English + Indian language = Win

CNBC Awaaz launches Storyboard in Hindi, and we thought it was a good time to check with creative professionals on the role that Hindi (and other. Indian languages) play in advertising in India. We found that knowing at least one Indian language is a MUST!Piyush Pandey, Executive chairman and creative director, South Asia, Ogilvy Is it a distinct added advantage today for creatives to have a command over at least one Indian language?

Jun 01, 2010

What value do you see in attending Cannes?

"Cannes is what you make of it,” that’s a common refrain that one is bound to hear about the week long Cannes Lions festival.There’s networking, seminars, workshops, awards, campaign showcases, parties (decidedly lower on the priority list, given the sentiment in the last few years) and Gutter Bar, of course. We spoke to industry professionals to understand their motivations for being in the south of France this year.

May 10, 2010

The opportunities for brands to leave a legacy

‘Less about a moment, more about a movement’ was how Pepsi in North America described The Refresh Project, its $20m corporate social responsibility (CSR) initiative. Breaking with a 23-year tradition, Pepsi didn’t appear in the Super Bowl and instead invested in Refresh to reward the best ideas to improve local communities. Every month in 2010, the Refresh site can receive up to 1,000 suggestions and the best ones are voted for by the US public. Despite not actually advertising, Pepsi was one of the Super Bowl’s most buzzed about brands.

Feb 25, 2010

Does the Internet empower working women?

To what extent has the Internet helped working women strike a work-life balance? Campaign Indial finds out...

Feb 15, 2010

Will rich media gain thanks to IPL on YouTube?

Will the IPL on the net encourage marketers to spend more time understanding the net, asks Campaign India.

Feb 11, 2010

"60th year of being on top": Mitrajit Bhattacharya

The group which has been rather quiet since the last few years is now ready to "explode", declares Chitralekha's President and Publisher, Mitrajit Bhattacharya. The year 2010 is of prime importance to the Group. Not only will it be celebrating its 60th anniversary, but the group is also planning to foray into various new segments.