fcb kinnect
From rote to woke: Intel's AI rewrites study time
By putting understanding before memorising, the ad shows how Intel’s AI PCs make a smart play for the future of education.
FCB Group India rebrands as FCB India
Four agency brands, Interface, Kinnect, Neo, and Ulka, to come under its newly launched unified agency identity.
Whodunit by algorithm: Is AI the new auteur?
INSIDE THE AD: Lenovo’s AI-driven thriller grabs millions of eyeballs—but as machines aid imagination, can advertising keep its human edge intact?
AI’s gender gap: The blind spot in media innovation
Without diverse teams, AI risks reinforcing stereotypes in advertising. Can the industry afford to ignore half the talent pool?
Moves and wins roundup: Week of 14 Oct
The latest appointments and account-wins from Vertoz, Sony Pictures Networks, Interactive Avenues, Mint and Milk PR, Way2News, Telugu Titans, BORN HI Digital, SWrap2Earn, RV Edge, Nitro Commerce, Disney+ Hotstar, C Com Digital, AnyMind Group, Experience Commerce, Fixderma, ABND, Brand Catapult, 82.5 Communications, FCB Kinnect, McCann Bengaluru, and more in our weekly news roundup.
We lead with creativity as economic multiplier: Neville Shah
In his first video interview after joining FCB Kinnect as chief creative officer, Neville Shah shares his initial interactions with boss Dheeraj Sinha, explains what he wants to change and assesses his agency's performance at Goafest 2024.
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