As print struggles to attract Gen Z and millennials, The Economist’s global head of advertising explains how legacy publishers are moving towards digital and video formats to sustain engagement.
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Beyond the heroine: Can Indian entertainment rewrite its own script?
In storytelling economies, representation shapes outcomes; without structural shifts behind the camera, on-screen gains risk remaining incremental and uneven.
Famous Innovations bolsters second rung of leadership
The new promotions at the Delhi office reflect the agency’s continued focus on building a strong internal leadership pipeline.
‘Still finding its feet’: Underwhelming early returns for ChatGPT Ads
Multiple brands have reported less than ideal results from their first few weeks of experimenting with ChatGPT Ads, citing poor CTR’s and opaque measurement capabilities.
Coach and Kate Spade parent taps Dentsu to consolidate APAC media business
Exclusive: The three-year mandate spans brand and performance media planning and buying.
AI is a convenient cover for layoffs: Neil Patel
As AI reshapes marketing, NP Digital’s co-founder maintains that disciplined experimentation, not hype, emerges as the clearest path to measurable growth and sustained competitive advantage.
A TL;DR of The Trade Desk fallout with Dentsu, WPP and Publicis
In the past month, the media buying platform has experienced significant friction with three of the ‘Big 5’ advertising holding companies.
IBM and Ogilvy end 32-year creative partnership
The WPP-owned agency has been the technology brand’s creative AOR since 1994.
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