experience
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Instamart and Netflix launch Stranger Things-inspired ‘InstaStrange’ experience
The Stranger Things-themed activation in Delhi-NCR extends the in-app Telekinesis Store into an offline space.
From billable hours to billion-dollar IP: Agencies face AI reckoning
As AI reshapes industries, agencies must pivot from selling time to building proprietary assets—before disruption makes their model obsolete.
The IPL brand saga: Demonstrating India’s rising soft power
Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head of product at HashFame.
Amagi and Olyzon collaborate to simplify CTV ad placement, monetisation
Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.
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India: 5% revenue, 100% strategic game-changer for Merkle
Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.
f1studioz launches PrimePath, SwiftResponse in India
These tools aim to enhance customer experience and contact centre efficiency for enterprises in India.
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