excellent publicity
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Sep 29, 2025
Monsoon rains force brands to rethink festive advertising
As unseasonal downpours disrupt Durga Puja and Ganesh Chaturthi, agencies shift from rain-washed billboards to digital-first storytelling and contingency-led campaign planning.
Sep 08, 2025
India’s ad market shifts, without a clear winner
From TV’s mass reach to digital’s automation surge, the mid-year data shows marketers diversifying spend instead of converging.
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