Managing partner Varun Shah argues that AI can scale assets, but human instinct, cultural nuance and craft still determine advertising relevance and business outcomes.
LATEST
Behind the business of 'scamvertising’ in contemporary times
While acknowledging that the practice is unlikely to be eliminated, industry stakeholders suggest how the awards creative integrity can be preserved at a global level.
FIFA's biggest Asian sponsors can't watch the World Cup they're funding
With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.
‘Tiger versus elephants’: Takeshi Sano on why Dentsu has ‘right size’ and ‘agility’ to win
New global CEO talks to Campaign about his plans to reboot the underperforming international business and how the key to success is to focus on client growth, not on pitch opponents.
22Feet Tribal Worldwide wins three Cubes at ADC 105th Annual Awards
Lodha Developers Mumbai won the ADC Bronze Cube for self-promotion in Book Design, Children's Books.
WPP Media India agencies dominate at Festival of Media APAC Awards 2026 with 4 Grand Prix wins
Mindshare India won a Grand Prix for both ‘Agency of the Year’, while the broader Mindshare network earned the ‘Agency Network of the Year’ title.
World Cup 2026 round-up: Adidas, Coca-Cola, Samsung and more
With a month left until kickoff, here are all the brands celebrating the World Cup so far.
ASCI releases draft guidelines for responsible labelling of AI-generated content in advertising
The guidelines are aligned with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules (2026) to ensure transparency.
THE WORK
PARTNER CONTENT
Podcasts
