LATEST

April Fools’ ads test curiosity over conversion

From speculative products to satire, brands use April 1 to trial formats that prioritise engagement, cultural relevance and audience participation.

How Hyrox built a $130-million brand by turning fitness into a marketing engine

In eight years, Hyrox grew from a 700-person debut in Hamburg to a defining sports marketing story in Asia-Pacific. Campaign breaks down the brand strategy behind fitness's fastest-growing phenomenon.

Haymarket Media unveils HayloARC, a health-focused DSP

HayloARC utilizes first-party HCP data derived from more than 30 medical publications owned by Haymarket Media.

Burda exits Southeast Asia media play with BurdaLuxury sale

The Germany-headquartered company has sold BurdaLuxury to Jaipur Capital as it sharpens its focus on core European markets.

OpenAI’s ChatGPT Ads trial surpasses $100 million in six weeks

The ongoing pilot is set to expand dramatically in the coming months, offering advertisers the chance to invest in the format right as its advertising capacity begins to scale.

Dentsu's incoming CEO vows to 'turn change into strength' in first address to staff

Takeshi Sano pledges execution-led transformation as the group tackles a sweeping international overhaul.

WPP, Publicis and OMG lead new business rankings: COMvergence 2025 India

Among the 129 account moves and retentions assessed, only 25 were global or multi-market pitches.

See More

LATEST WORK

Lighting gets a ‘Vibe audit’ in Ledure’s ad film...

It reframes lighting from a technical purchase to a mood decision, using humour and...

WATCH

THE WORK

See More

PARTNER CONTENT

Podcasts