emotional connections
Jun 19, 2025
Emotional marketing: Connecting with customers on a deeper level
As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.
Mar 06, 2025
The CMOs MO: Palak Dani Mansotra urges marketers to measure campaign success beyond metrics
A truly successful campaign isn't about numbers alone; it is about fostering emotional connections and building long-term brand equity, says Suraj Estate Developers' CMO.
Oct 16, 2024
Crafting the big B2B idea: Balancing creativity and risk
The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.
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