elon musk

May 14, 2024

The Tesla trial: Can brands thrive without a traditional marketing team?

Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?

Feb 09, 2024

Twitter co-founder's Bluesky Social goes public: What are the benefits and risks for brands?

Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach

Dec 22, 2023

2023: The year Twitter became X

A chronicle of how Elon Musk changed the course of the social media platform and its relationship with advertisers

Dec 18, 2023

Year in Review: Six biggest brand fails of 2023

We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year

Dec 04, 2023

No advertiser owes a media platform

Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic

Dec 01, 2023

X-rated Musk burns bridges with concerned advertisers: ‘Go F yourself’

Ad chief Linda Yaccarino attempts to clean up after public tirade

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