The agency bagged the account following a pitch process
Balaji Telefilms has undergone a corporate image makeover. The company has unveiled a new visual identity and logo alongwith a new vision and brand values. Ray + Keshavan | Brand Union has worked on the new identity. In addition to this, Balaji has also announced the launch of ALT Entertainment. The content created under the ALT Entertainment brand aims to be young, fresh and will appeal to the aspirational and upwardly mobile Indians as well as a global audience.
Balaji Telefilms has assigned its PR duties to IPAN Hill & Knowlton. Speaking about the development, Ekta Kapoor, joint managing director, Balaji Telefilms said, "We are pleased to have IPAN Hill & Knowlton as our Public Relations partner because of their extensive understanding of the corporate and strategic requirements for various businesses under the Balaji Telefilms umbrella. The agency’s experience in the entertainment sector is in perfect synergy with our communication objectives and will help us in achieving greater heights.”
Calling the report in the Economic Times dated September 25 on Balaji Telefilms Ltd buying a stake in 9X "completely untrue and baseless", Indrani Mukerjea (pictured), founder and CEO, INX Media said that "at no point has INX had any conversations with Balaji Telefilms on investments either in or from Balaji Telefilms." A letter to this effect has been sent to Bodhisatva Ganguly of The Economic Times.
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