The Ad Club of Bombay is hosting the awards ceremony for the Effie winners 2008 tonight at the Royal Western India Turf Club, Enclosure 1, Race Course, Mahalakshmi at 6.45 pm.For donor passes, contact Ad Club Bombay at 23894091, 23810213 or email at email@example.com. You can also visit www.adclubbombay.com for further information on the awards. The pass costs Rs 1000 for gold members, Rs 500 for Ad Club senior citizen members and Rs 1700 for silver members.
The Bombay Ad Club hosted the case studies presentation of the final shortlisted entries of Effies 2008. Here's a snapshot of the cases:Internet advertising JWT designed the 'Me on my Can' campaign for Pepsi to address the challenge to reconnect to the youth and to re-ignite the cola category. They arrived at a packaging innovation to 'redefine' the cola experience. They launched branded SKUs that put the consumer at the centre. This was accompanied by campus and BPO activations and Internet voting.Mobile advertising
The final round of judging for Effies 2008, organised by Ad Club, took place on November 14. Campaign India caught up with the judges during the lunch break to get their views on the quality of this year's work that they had seen so far. O&M's Piyush Pandey (pictured) felt that there were some entries which had good results but were quite mediocre. He added, "We have only gone through half of it right now and as it's a long shortlist, there will be ups and downs. But the good ones are very good."
The Ad Club Bombay has made a final call for entries for Effies 2008. The last date for receiving entries is November 3rd.The Effies, which looks at rewarding effectiveness in advertising, has been sponsored by Yahoo! India and Marico this year.The first round of judging will take place on Wednesday, November 12th. The second round of judging will happen on Friday, November 14th while the case study presentation is scheduled for Thursday, November 20th. The final awards ceremony is scheduled for Wednesday, November 26th.
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