education
Influencing policy change through simple messaging
CBSE’s Sugar Board mandate for schools is an example of how simple communication can lead to policy change, says PersonaKraft founder.
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India 2030: Middle class majority to fuel shift to experience-led spending
Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in India, a Folk Frequency report found.
Shriram MF’s playbook: When to rotate, when to stay
Its #SamayKeSaathRotation campaign turns cricket into an investing lesson—timing and strategy are key, but will investors make the move?
Marketing professionals in India launch CMO Fellowship for mid-senior talent
Stakeholders from marketing and venture capital domains collaborate for the fellowship programme that will focus on gamification and practical lessons, among other things.
Olay shows how bias pushes girls out of STEM
With a campaign by Publicis Singapore, the brand launches an initiative to close the gender gap in STEM careers in India
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