economic downturn
Group M: Nine percent up in 2009
Things are not as bad as they seem. Group M chief executive officer, Vikram Sakhuja, is, as he calls it, cautious. But he’s optimistic as well. Considering the slowdown in the economy, Sakhuja’s prognosis should make for a happy start to the year. “Looking at 2009, we are cautious and are projecting a much sharper drop in ad spend growth than in ‘08 -- but we are still looking at 9% over ‘08 , and that’s without taking elections into account -- and they are a contributor. We expect to close ‘08 at 15% over ‘07.”
Amsterdam Diary: Day Three
As I walk into the large spacious office of Amsterdam Worldwide in the center of the city for a meeting with the agency's CEO Brian Elliot and his executive creative director Richard Gorodecky, I wonder for the twentieth time since I've arrived here on why we don't design our office spaces better? Who wants cold steel and dull wooden separators when you can have open work spaces with more colour on the wall? Why isn't office interiors a subject of workplace democracy?
“No change in our India plans”
Given the changes in the economic environment, Campaign India was curious to find out if two international players, who had announced their intent to enter the Indian market, were still considering doing so. In an exclusive conversation with Campaign India, Naked Communications’ Jon Wilkins feels the situation plays well to the Naked model. Considering the changes in the economic environment, are your India plans still on track? Is there any re-thinking or postponement?
ZenithOptimedia cuts adspend forecast to 4.3% in '08
ZenithOptimedia has reduced its forecast for adspend growth to 4.3% in 2008, down from the 6.6% growth forecast that it had published in June earlier. It has also reduced its growth forecast for 2009 from 6.0% to 4.0%. The downgrade has been attributed to the financial shock caused by the bank failures during the latest phase of the crisis in financial markets.
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