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eBay India has launched a new campaign to announce what they term as 'scorching hot deals' on eBay. Shot stylistically, the commercials show people hunting for good buys on eBay India. The campaign looks at positioning the site as a one-stop shop where consumers are spoilt for choice with a variety of products at discounted rates and likely savings of upto 70%.
Professionals from both digital and traditional marketing came together to discuss the influence of internet in consumers' lives at the Digital Marketing Roundtable in Bangalore hosted by eBay India, in partnership with Internet and Mobile Association of India (IAMAI) on Friday. The main highlight of the event was a panel discussion on the topic, ‘Harnessing the power of the web: For brand building and driving sales’.
Campaign India talks to clients and industry folks to understand what the digital landscape will look like in 2010.In what appears to be a major shift in Unilever’s communication strategy, the MNC recently announced its first global digital roster. It has brought Euro RSCG 4D, Publicis Group’s Razorfish and independent agencies AKQA and Lean Mean Fighting Machine on board with an objective of embedding its global brands deeper into the digital landscape.
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