dsp

Fixing programmatic: 'We’re doing the hard stuff now'
Aug 23, 2019
Robert Sawatzky

Fixing programmatic: 'We’re doing the hard stuff now'

MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Tanishq celebrates every sister ahead of Raksha Bandhan

1 Tanishq celebrates every sister ahead of Raksha Bandhan

Force Motors gets Leo Burnett Consult to develop new brand platform

2 Force Motors gets Leo Burnett Consult to develop new brand platform

It's tech and the city for Honda

3 It's tech and the city for Honda

Rio Pads take on heavy flow with real imagery and Radhika Apte

4 Rio Pads take on heavy flow with real imagery and Radhika Apte

Bharti Axa raises awareness about crop insurance for farmers

5 Bharti Axa raises awareness about crop insurance for farmers

Opinion: PR and media - how not to create a toxic work culture in the industry

6 Opinion: PR and media - how not to create a toxic work culture in the industry

CIDCA 2020: First batch of shortlists

7 CIDCA 2020: First batch of shortlists

Weekend Watch: Nike celebrates Liverpool’s ‘winning against all odds’ mentality

8 Weekend Watch: Nike celebrates Liverpool’s ‘winning against all odds’ mentality

Opinion: Trust as the sixth sense

9 Opinion: Trust as the sixth sense

Publicis parts ways with employee following combative tweets on coronavirus

10 Publicis parts ways with employee following combative tweets on coronavirus