doubleverify
CTV’s growing pains: Big spend, bigger blind spots
As connected TV becomes a media mainstay, marketers face a sharp paradox—rising ROI hopes, but murky metrics and mounting fraud risks.
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DoubleVerify claims Adalytics ‘manipulated findings’ in recent report on general invalid traffic
DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.
DoubleVerify invests in FirstPartyCapital
Company aims to support innovation in the global adtech ecosystem through this investment.
Scaling smarter: Reinventing commerce media strategy for lasting impact
In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying unified measurement strategies, says the Scibids and DoubleVerify country manager.
How high-quality digital ad inventory buys can slash carbon emissions
A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023, highlighting the eco-friendly advantages of intelligent digital advertising.
APAC has lowest post-bid fraud rate at 1%: DoubleVerify study
It was also found that there have been significant improvements in brand suitability and viewability in the past year
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