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Emvies 2013: Case study briefs - Day 1
The lowdown on each of the cases presented on 21 August in round two of judging
Indian CMOs need to shed their ‘branding’ reticence: Wright
Wolff Olins’ MD, Charles Wright is upbeat about agency’s future in India
On Storyboard:The rush for brand valuation
On Storyboard this week, find out why Indian companies are making a beeline to get their brands valued. All telecom brands sing the Docomo tune, as pay per second becomes the industry standard. Hand sanitizers are pretty much the flavour of the season. There are all these stories, Shots Spot, Message board and a very exciting announcement - Lessons In Marketing Excellence. Find out more, tune in to Storyboard at 8:30 am on Saturday, 11:30 am on Sunday and 7:00 pm on Tuesday.
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