The head of creative technology at Publicis Groupe APAC explains why AI still needs human rigour.
LATEST
DBS calls creative agency review across six markets
The remit spans Singapore, China, Hong Kong, India, Indonesia, and Taiwan.
2 in 3 Gen Zs say AR decides what they buy
A new study from Snap Inc and Kantar India shows how augmented reality is reshaping the purchase journey amid Gen Z ad fatigue.
Indē wild reframes Ayurvedistry for Sephora global aisles
Amid legacy players and influencer brands, its founder Diipa Büller-Khosla reframes competition, moving from product differentiation to philosophy-led storytelling and experiential retail.
'Trendslop': when your AI strategy is just averaging the internet
Marketers are getting coherent, well-structured, completely generic thinking from AI. The problem isn't the technology, writes Brainwaves co-founder Ben Crawford.
Creativeland Asia takes charge of Realme’s social game
The move comes as the brand looks to build a more consistent voice across platforms in a highly competitive smartphone market.
Veritas Reputation wins PR mandate for Bandhan Group
The mandate was awarded following a competitive multi-agency pitch involving several leading PR firms in the country.
Publicis Groupe acquires 160over90 to “disrupt” sport sector
Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.
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