The iconic Lester Wunderman may be under-celebrated in India. But the recent re-branding of JWT into Wunderman Thompson brings Wunderman and his teachings into focus. The legend passed away last month at the age of 98.
Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.
As a member of the Lions Direct jury, Rajat Sethi suggests ways that Asia can up its game in the category in time for next year's festival.
Event scheduled for 22 to 24 January in Delhi; themed ‘Be there, be the change’
Power of ‘i’ theme at this year’s event on 4 and 5 June in Mumbai
BBDO India, the youngest agency of BBDO Worldwide and the Omnicom group, has announced the launch of Proximity - to meet the integrated and interactive marketing needs of its rapidly expanding client base in India.The new division of BBDO India will be led by Ranjeev Vij, who returns to BBDO after a gap of eight months.Proximity India has been established to provide expert communication insights, ideas and creative marketing initiatives that are designed to change individual consumer behavior.
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