Apr 16, 2018

I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’

A panel discussed how data can be used in creative development

Nov 11, 2013

Learning from direct: Old-school lessons for digital marketers

Digital marketers would do well to heed the advice of past masters of direct marketing.

May 10, 2013

‘Live Brief’ at DMAi and Campaign India Digital Crest Awards 2013: ‘Raise funds for Laadli’

Agencies invited to create direct marketing and digital campaigns, to raise funds for a national campaign against gender discrimination

Jun 19, 2012

India@Cannes2012: Ogilvy strikes first metal for India, wins a Bronze Direct Lion

The agency's 'iFOLD Vodafone India Saving Paper' entry won in the 'Best Low Budget Campaign' sub-category. Indian agencies drew a blank in PR, Promo and Activation Lions.

Jun 18, 2012

India@Cannes 2012: Four shortlists in Promo, eight in Direct, one in PR Lions

Nine ad agencies in the fray: BBDO, DDB Mudra, Leo Burnett, O&M, McCann, JWT, Cheil, M&C Saatchi and Percept/H. The Practice Porter Novelli makes the cut in PR Lions.

Apr 21, 2012

Goafest 2012: Ogilvy wins Grand Prix in Digital and Interactive category at Creative Abbys

Ogilvy India, DDB Mudra, Sapient Nitro, Jack In The Box Worldwide and Leo Burnett also won Golds across Design and Direct categories