A panel discussed how data can be used in creative development
Digital marketers would do well to heed the advice of past masters of direct marketing.
Agencies invited to create direct marketing and digital campaigns, to raise funds for a national campaign against gender discrimination
The agency's 'iFOLD Vodafone India Saving Paper' entry won in the 'Best Low Budget Campaign' sub-category. Indian agencies drew a blank in PR, Promo and Activation Lions.
Nine ad agencies in the fray: BBDO, DDB Mudra, Leo Burnett, O&M, McCann, JWT, Cheil, M&C Saatchi and Percept/H. The Practice Porter Novelli makes the cut in PR Lions.
Ogilvy India, DDB Mudra, Sapient Nitro, Jack In The Box Worldwide and Leo Burnett also won Golds across Design and Direct categories
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