LATEST See More MOST READ Why some Indian ideas win—and others don't India's four-metal start at Cannes points to a new creative currency From pasta to noodles: Kellogg’s turns to an Indian studio to build a category in the Ivory Coast Cannes Lions 2026: India winners Why McCann India's Dheeraj Sinha wants more people to experience Cannes OPINION When attention becomes loyalty's most valuable currency Communications needs better questions, not just better answers What FIFA reveals about India's attention economy The algorithm doesn’t care if you earned it The consumer signals brands keep missing Global News Stagwell wins IBM creative account after ending 32-year partnership with Ogilvy Omnicom lands Adidas $559-million global media account Why Asia still struggles for recognition at Cannes Campaign Cannes Global Podcast, episode 3: Review of festival and big winners Pride Marketing 2026: what's missing in pride marketing? LATEST WORK Packaging becomes the message and the messenger... Mother Dairy uses World Environment Day to spotlight degradable packaging... WATCH THE WORK Kotak’s Hausla 2.0 shifts from ambition to decisive action by Campaign India Team | 07/07/2026 Mastercard reframes payments beyond the transaction by Campaign India Team | 06/07/2026 Hyundai drives women’s cricket into centre stage by Campaign India Team | 17/06/2026 XYXX flips the gaze with Invisible Vest by Campaign India Team | 16/06/2026 Rooftops become the proof point by Campaign India Team | 13/06/2026 Parle-G redefines what it means to be a genius by Campaign India Team | 11/06/2026 When furniture stops being the family referee by Campaign India Team | 09/06/2026 Packaging becomes the message and the messenger by Campaign India Team | 08/06/2026 Beyond UPI numbers, the trust gap remains by Campaign India Team | 05/06/2026 Saint-Gobain turns gully cricket into glass test by Campaign India Team | 04/06/2026 Tanishq turns old gold into new currency by Campaign India Team | 02/06/2026 When ‘Hi’ becomes more than small talk by Campaign India Team | 01/06/2026 AI enters innerwear, but with a twist by Campaign India Team | 26/05/2026 Papdi’s walls become Birla Opus’ battleground by Campaign India Team | 22/05/2026 Reliance resQ sells relief, not repairs by Campaign India Team | 19/05/2026 Flipkart turns heatwaves into shopping signals by Campaign India Team | 18/05/2026 Thierry Henry can't stop watching himself in new Samsung spot by Staff Reporters | 07/05/2026 Bald joke drives Ralson Tyres truth home by Campaign India Team | 06/05/2026 Kansai Nerolac cools queues, not just rooftops by Campaign India Team | 05/05/2026 Fevicol turns India’s power game into a jingle by Campaign India Team | 04/05/2026 See More PARTNER CONTENT 10 Takeaways from MMA IMPACT India: CMO-CFO Bridge, Incumbent-Insurgent Growth, AI Maturity & More by Content Labs | 26/06/2026 75+ Incumbents & Insurgents Exchange Growth Learnings in MMA India-WPP Media’s Modern Marketing Reckoner 2026 by Content Labs | 19/05/2026 Talented and mktgstack launch Indian Scroll Festival, India’s first vertical film festival. by Content Labs | 11/05/2026 What the 2-city MMA India Growth Dialogues revealed about the new mandate for marketing leaders by Content Labs | 06/04/2026 Pixel Perfect! How Nash8 Turned IndiGo Axis Bank Credit Card Launch into a Game Worth Playing by Content Labs | 06/04/2026 VETO Onboards B4U Network Channels to Strengthen Its Entertainment Offering by Content Labs | 30/03/2026 South Era Network Launches to Bring the Global South to the Center of the Global Conversation by Content Labs | 09/03/2026 Nayara Energy’s ‘Naye India Ka Nayara’ film shows how Fuel Meets Performance as a story of progress by Content Labs | 06/03/2026 When Marketing Owns Growth: Why MMA India is Convening 50+ CMOs Across Mumbai & Bengaluru by Content Labs | 25/02/2026 Budget 2026 and the Business of Attention: What It Means for Media, Marketing and the Next Generation by Partner Content Team | 01/02/2026 NDTV at Davos, Putting India at the Heart of the World’s Thinking Room by Partner Content Team | 12/01/2026 'Sadhanam Kayyilundo?': Mathrubhumi launches high-impact anti-drug campaign by Partner Content Team | 13/10/2025 Campaign India Digital Crest Awards (CIDCA) 2025: Sixteen Years of Setting the Benchmark for Digital Effectiveness by Campaign India Team | 01/10/2025 SMARTIES India 2025 shortlist unveils the boldest campaigns driving business impact by Staff Reporters | 16/09/2025 Havells ke deva by Partner Content Team | 02/09/2025 Why NCPA was the natural home for Cannes Homecoming 2025 by Staff | 22/08/2025 The Navabharat’s Power-Packed Conclave is Back! by Content Labs | 21/08/2025 MY FM is now 44 Station Network by Staff | 19/08/2025 Republic Media Network launches R4Sports – The Winning Streak Presented by Maruti Suzuki by Campaign Staff | 08/08/2025 Harshhik S Suraiya of Vanilla Films launches Studio Zuno by Staff Reporters | 01/08/2025 See More Podcasts The growth story in sport is only just beginning 30/06/2026 From creative playground to tech expo 27/06/2026 Devika Bulchandani: 'Speed is becoming a strategic imperative' 26/06/2026 Campaign Cannes Global Podcast, episode 2: first Lions wins and debating taste 25/06/2026 'Agentic will make advertising more accountable' 25/06/2026 Why McCann India's Dheeraj Sinha wants more people to experience Cannes 24/06/2026 Why retail media is becoming the operating system of modern commerce 23/06/2026 Campaign Cannes Global Podcast, episode 1 - preview and festival tips 22/06/2026 Can brands afford creativity’s slow burn? 17/06/2026 Creativity, consolidation and the Croisette 08/06/2026 Impact is relevant only if the idea is great: Kainaz Karmakar 01/06/2026 Esports needs its own Cannes category: Leo South Asia's Amitesh Rao 25/05/2026 Understanding India’s thin Cannes Glass Lions pipeline 19/05/2026 Publicis Production moves from delivery desk to boardroom conversations 15/05/2026 ‘Audiences can tell when brands are only showing up for the glory moments’ 08/05/2026 Beyond cricket: Why Vinit Karnik believes India’s sports economy has untapped headroom 30/04/2026 When we go wrong, we are bold enough to sunset brands: Sai Ponugoti 24/04/2026 Mind share is the new market share: David Shing 16/04/2026 Insurance is a promise made during peace, but is tested during crisis: Ruchika Malhan Varma 10/04/2026 Curation cuts through adtech’s fragmentation problem: Gavin Buxton 09/04/2026 See More
MOST READ Why some Indian ideas win—and others don't India's four-metal start at Cannes points to a new creative currency From pasta to noodles: Kellogg’s turns to an Indian studio to build a category in the Ivory Coast Cannes Lions 2026: India winners Why McCann India's Dheeraj Sinha wants more people to experience Cannes
OPINION When attention becomes loyalty's most valuable currency Communications needs better questions, not just better answers What FIFA reveals about India's attention economy The algorithm doesn’t care if you earned it The consumer signals brands keep missing
Global News Stagwell wins IBM creative account after ending 32-year partnership with Ogilvy Omnicom lands Adidas $559-million global media account Why Asia still struggles for recognition at Cannes Campaign Cannes Global Podcast, episode 3: Review of festival and big winners Pride Marketing 2026: what's missing in pride marketing?
THE WORK Kotak’s Hausla 2.0 shifts from ambition to decisive action by Campaign India Team | 07/07/2026 Mastercard reframes payments beyond the transaction by Campaign India Team | 06/07/2026 Hyundai drives women’s cricket into centre stage by Campaign India Team | 17/06/2026 XYXX flips the gaze with Invisible Vest by Campaign India Team | 16/06/2026 Rooftops become the proof point by Campaign India Team | 13/06/2026 Parle-G redefines what it means to be a genius by Campaign India Team | 11/06/2026 When furniture stops being the family referee by Campaign India Team | 09/06/2026 Packaging becomes the message and the messenger by Campaign India Team | 08/06/2026 Beyond UPI numbers, the trust gap remains by Campaign India Team | 05/06/2026 Saint-Gobain turns gully cricket into glass test by Campaign India Team | 04/06/2026 Tanishq turns old gold into new currency by Campaign India Team | 02/06/2026 When ‘Hi’ becomes more than small talk by Campaign India Team | 01/06/2026 AI enters innerwear, but with a twist by Campaign India Team | 26/05/2026 Papdi’s walls become Birla Opus’ battleground by Campaign India Team | 22/05/2026 Reliance resQ sells relief, not repairs by Campaign India Team | 19/05/2026 Flipkart turns heatwaves into shopping signals by Campaign India Team | 18/05/2026 Thierry Henry can't stop watching himself in new Samsung spot by Staff Reporters | 07/05/2026 Bald joke drives Ralson Tyres truth home by Campaign India Team | 06/05/2026 Kansai Nerolac cools queues, not just rooftops by Campaign India Team | 05/05/2026 Fevicol turns India’s power game into a jingle by Campaign India Team | 04/05/2026
PARTNER CONTENT 10 Takeaways from MMA IMPACT India: CMO-CFO Bridge, Incumbent-Insurgent Growth, AI Maturity & More by Content Labs | 26/06/2026 75+ Incumbents & Insurgents Exchange Growth Learnings in MMA India-WPP Media’s Modern Marketing Reckoner 2026 by Content Labs | 19/05/2026 Talented and mktgstack launch Indian Scroll Festival, India’s first vertical film festival. by Content Labs | 11/05/2026 What the 2-city MMA India Growth Dialogues revealed about the new mandate for marketing leaders by Content Labs | 06/04/2026 Pixel Perfect! How Nash8 Turned IndiGo Axis Bank Credit Card Launch into a Game Worth Playing by Content Labs | 06/04/2026 VETO Onboards B4U Network Channels to Strengthen Its Entertainment Offering by Content Labs | 30/03/2026 South Era Network Launches to Bring the Global South to the Center of the Global Conversation by Content Labs | 09/03/2026 Nayara Energy’s ‘Naye India Ka Nayara’ film shows how Fuel Meets Performance as a story of progress by Content Labs | 06/03/2026 When Marketing Owns Growth: Why MMA India is Convening 50+ CMOs Across Mumbai & Bengaluru by Content Labs | 25/02/2026 Budget 2026 and the Business of Attention: What It Means for Media, Marketing and the Next Generation by Partner Content Team | 01/02/2026 NDTV at Davos, Putting India at the Heart of the World’s Thinking Room by Partner Content Team | 12/01/2026 'Sadhanam Kayyilundo?': Mathrubhumi launches high-impact anti-drug campaign by Partner Content Team | 13/10/2025 Campaign India Digital Crest Awards (CIDCA) 2025: Sixteen Years of Setting the Benchmark for Digital Effectiveness by Campaign India Team | 01/10/2025 SMARTIES India 2025 shortlist unveils the boldest campaigns driving business impact by Staff Reporters | 16/09/2025 Havells ke deva by Partner Content Team | 02/09/2025 Why NCPA was the natural home for Cannes Homecoming 2025 by Staff | 22/08/2025 The Navabharat’s Power-Packed Conclave is Back! by Content Labs | 21/08/2025 MY FM is now 44 Station Network by Staff | 19/08/2025 Republic Media Network launches R4Sports – The Winning Streak Presented by Maruti Suzuki by Campaign Staff | 08/08/2025 Harshhik S Suraiya of Vanilla Films launches Studio Zuno by Staff Reporters | 01/08/2025
Podcasts The growth story in sport is only just beginning 30/06/2026 From creative playground to tech expo 27/06/2026 Devika Bulchandani: 'Speed is becoming a strategic imperative' 26/06/2026 Campaign Cannes Global Podcast, episode 2: first Lions wins and debating taste 25/06/2026 'Agentic will make advertising more accountable' 25/06/2026 Why McCann India's Dheeraj Sinha wants more people to experience Cannes 24/06/2026 Why retail media is becoming the operating system of modern commerce 23/06/2026 Campaign Cannes Global Podcast, episode 1 - preview and festival tips 22/06/2026 Can brands afford creativity’s slow burn? 17/06/2026 Creativity, consolidation and the Croisette 08/06/2026 Impact is relevant only if the idea is great: Kainaz Karmakar 01/06/2026 Esports needs its own Cannes category: Leo South Asia's Amitesh Rao 25/05/2026 Understanding India’s thin Cannes Glass Lions pipeline 19/05/2026 Publicis Production moves from delivery desk to boardroom conversations 15/05/2026 ‘Audiences can tell when brands are only showing up for the glory moments’ 08/05/2026 Beyond cricket: Why Vinit Karnik believes India’s sports economy has untapped headroom 30/04/2026 When we go wrong, we are bold enough to sunset brands: Sai Ponugoti 24/04/2026 Mind share is the new market share: David Shing 16/04/2026 Insurance is a promise made during peace, but is tested during crisis: Ruchika Malhan Varma 10/04/2026 Curation cuts through adtech’s fragmentation problem: Gavin Buxton 09/04/2026
