digital transformation
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Havas brings Gate One to India as consulting market heats up
With the consulting market set to touch $16 billion by 2030, the holding company’s transformation arm bets on a nimble, outcome-led model to challenge entrenched rivals in India.
Brands are not choosing agencies as digital-transformation partners: report
Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.
Budget 2025 evokes positive reactions from India’s A&M industry
India’s advertising and marketing industry welcomes the provisions made by the Budget in the areas of income tax, digital transformation, and MSMEs and startups.
AiVANTA, UnScript to offer AI-based video solutions to brands
The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.
Eye-catching agency hires of 2024
From forward-thinking leaders to creative minds, here are some key appointments in the industry this year.
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From complexity to creativity: How dentsu is tackling global advertising challenges
Talking to Campaign, Takeshi Sano, CEO of dentsu Japan, highlights bespoke solutions and a diverse workforce as the driving forces for its success in India.
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