digital campaign
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Karthika launches #BraidOfLight digital campaign celebrating women’s inner radiance
The campaign draws on cultural motifs, the symbolism of inner radiance and the traditional beauty of the braid.
Brands add colour, meaning, and impact to Holi 2025 campaigns
This year, brands are celebrating Holi by infusing joy, nostalgia, and purpose into their campaigns while promoting inclusivity, consent, and kindness.
Stayfree's move to normalise period talk for all
Conceptualised by DDB Mudra, the ad film encourages parents to talk to their sons about periods from a young age.
Poonam Pandey's staged death raises ethical questions
SOUNDING BOARD: Is there a thin line between creating awareness and moral dilemmas? Pandey's death hoax to raise awareness about cervical cancer prompts us to examine the ethical aspects of this digital campaign, as the focus shifts from the cause, potentially impacting her brand image
PGI gives couples a chance to have an #AdvanceApology for pet peeves
View the work conceptualised by 22feet Tribal Worldwide here
Godrej Properties reinforces #EveryDayJoys of a homebody
Watch the films conceptualised by Ogilvy here
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