Digby Richards (pictured), Asia-Pacific CEO of Bates 141, is leaving the agency after almost four years.Richards will be returning to his native Australia in August, where he is expected to take up what he describes as "an entrepreneurial role" within the advertising industry.Richards joined what was then BatesAsia 141 in 2006, three years after the agency was acquired by WPP and progressively merged with creative shop David. Richards had previously worked as regional CEO at David.
The Dell – WPP joint venture, code named Da Vinci, announced their regional leadership structure for the APJ (Asia Pacific including Japan) yesterday. The team will be headed by Digby Richards. Former Ogilvy India hand Harish Vasudevan assumes the day to day management across the region as chief operating officer, supporting Richards in the management of the overall regional P&L. Vasudevan will be responsible for setting up and building Da Vinci. He is also entrusted with the responsibilty for new business.
The marketing services space has been in the news recently as traditional agencies train their radar on possible mergers in this area, in an effort to
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