diageo
Lollapalooza: A cultural investment for brands, not just a sponsorship
Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Gender bias in ads costs more than just reputation—It hits revenue
Gender inclusivity isn’t optional—it’s essential. Brands that embed equity into their DNA don’t just sell products; they reshape cultural narratives.
Diageo India appoints Praveen Someshwar as CEO-Designate
Hina Nagarajan will move to another global executive position at Diageo plc
.jpg&h=268&w=401&q=100&v=20250320&c=1)
McDowell's X series: From mass appeal to premium power
Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.
.png&h=268&w=401&q=100&v=20250320&c=1)
Unilever poaches Diageo head of media as its global media chief departs
Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.
CreativeX report finds brands waste millions on assets that are never used
Nearly all global campaign toolkits are never activated in local markets, according to the findings.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
