diageo
CreativeX report finds brands waste millions on assets that are never used
Nearly all global campaign toolkits are never activated in local markets, according to the findings.
Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo
Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.
Diageo vows to keep marketing through 'challenging times'
Drinks behemoth tells investors that increased marketing spend has delivered strong growth
Creative Equals, D&AD, Diageo launch Creative Comeback for female ad creative 'returners'
The initiative aims to help women deal with the bias in re-entering the workforce (a break due to illness or child delivery) and cope with the lack of flexibility
Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals
Brands and businesses are donating space on corporate HQs to carry giant sticky notes
'Don't be obsessed with where people sit': Diageo's four tips for working with top talent
Diageo's Isabel Massey told Campaign Connect why the company is being more open-minded on hiring
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