deepika padukone
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When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone
The record-breaking Instagram reel blends cultural insight, emotional authenticity and India’s hospitality boom to rewrite influencer playbooks.
Hilton readies ‘connected story’ in latest Asia expansion push
Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.
Bisleri India on the hunt for a new creative partner
The pitch is currently underway via the brand's Mumbai office.
Brand ambassador round-up: Week of 1 January
Read about who has signed the likes of Deepika Padukone
Brand ambassador round-up: Week of 25 December
Read about who has signed the likes of Deepika Padukone, Ishaan Khatter, Kiara Advani and Sidharth Malhotra
Bisleri gets Deepika Padukone to 'drink it up', with a focus on going global
Ahead of the launch of Bisleri International's campaign featuring its first-ever global brand ambassador, Deepika Padukone, its head of marketing, Tushar Malhotra discusses the company's shift in marketing strategy
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