deepika padukone
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Deepika Padukone fronts Nykaa’s playful Pink Friday campaign
Featuring Deepika Padukone and leading creators, the films highlight the distraction of major beauty deals.
Bisleri recasts hydration as lifestyle in a fragmented market
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.
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When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone
The record-breaking Instagram reel blends cultural insight, emotional authenticity and India’s hospitality boom to rewrite influencer playbooks.
Hilton readies ‘connected story’ in latest Asia expansion push
Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.
Bisleri India on the hunt for a new creative partner
The pitch is currently underway via the brand's Mumbai office.
Brand ambassador round-up: Week of 1 January
Read about who has signed the likes of Deepika Padukone
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