ddb mudra
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BirlaNu debuts AI-driven brand film reimagining the meaning of home
Its first AI-driven brand film positions the home as a symbol of pride and emotional value for families.
McDonald’s adds protein to the party
The QSR giant taps India’s protein obsession with customisable, veg-friendly burger slices co-starring chef Sanjeev Kapoor.
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Better Nut reinvents pistachios as urban consumer’s grab-and-go snack
The Wonderful Pistachios’ campaign marries nostalgia with modern health, transforming pistachios into a must-have munch for time-starved buyers.
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Phyllis Project: Attempting to rewrite the script for women in advertising leadership
The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.
Stayfree's move to normalise period talk for all
Conceptualised by DDB Mudra, the ad film encourages parents to talk to their sons about periods from a young age.
McDonald's India uses 'Newton-level' math to bring prices down to earth
The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.
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