data
Spotify 'wraps' data & creative work in SEA campaign
'Wrapped' Spotify work stretches across Indonesia, Thailand and the Philippines, featuring Asian artists like BTS, Andmesh and F.HERO.
How adspend varies by medium across APAC markets: Warc
Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
Advertisers are drowning in data, Kantar study says
"Gone are the days when the idea is to get all the data one can get their hands on."
Opinion: The partial rebound
An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning
Facebook's pivot to privacy will make data more powerful than ever
The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see.
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