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MRSI adopts ICC/ESOMAR 2025 Code to strengthen ethical research
This adoption is expected to enhance the non-for-profit body's ethical standards, oversight and transparency across India’s expanding research and insights sector.
Meta’s India penalty turns spotlight on consent economics
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
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Why AI cannot yet solve advertising’s measurement puzzle
While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.
Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.
Google can keep Chrome — but must share data with rivals, judge rules
The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.
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Breaking silos: The rise of the hybrid agency model
As marketing demands speed and cohesion, hybrid agencies fuse strategy, creativity, and execution to deliver smarter, faster brand outcomes.
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