data

Jun 23, 2022

Inability to access data due to privacy-related issues is a key marketing challenge: InMobi Report

78% of the respondents use contextual advertising to serve personalised messages to consumers, based on demographics, preferences, and behaviours within the app

May 24, 2022

Experience and experiment with Web 3.0, but don't expect any business results just yet: Rishad Tobaccowala

The author, speaker, educator, and advisor, shared his insights on brand purpose in the digital world, data interpretation, elimination of third-party cookies and more...

Jul 08, 2021

The Trade Desk incorporates identity and first-party data into Solimar trading platform

The adtech giant's trading platform adds customer-data management capabilities in its biggest upgrade to date

Mar 19, 2021

Dentsu Data Sciences unveils industry position paper ‘Who Ate My Cookie?’

The launch is part of the company’s specialist consumer insights wing

Mar 03, 2021

Truecaller launches Guardians app for user safety

The application will be free-of-charge and available globally