data

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Advertisers are drowning in data, Kantar study says
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Sep 17, 2019

Advertisers are drowning in data, Kantar study says

"Gone are the days when the idea is to get all the data one can get their hands on."

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Opinion: The partial rebound
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Jul 29, 2019

Opinion: The partial rebound

An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning

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Facebook's pivot to privacy will make data more powerful than ever
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May 31, 2019

Facebook's pivot to privacy will make data more powerful than ever

The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see.

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Ajay Row joins DAN Consult
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Apr 18, 2019

Ajay Row joins DAN Consult

He will be based out of Mumbai

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Arthur Sadoun: Epsilon will not be another Sapient nightmare
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Apr 16, 2019

Arthur Sadoun: Epsilon will not be another Sapient nightmare

'We have learned a lot,' Publicis Groupe chief executive insists.

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'We are preparing for hyper-personalisation on the large screen': Nikki Mendonca, Accenture
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Mar 04, 2019

'We are preparing for hyper-personalisation on the large screen': Nikki Mendonca, Accenture

In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.

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