data
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Dentsu Data Sciences unveils industry position paper ‘Who Ate My Cookie?’
The launch is part of the company’s specialist consumer insights wing
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Truecaller launches Guardians app for user safety
The application will be free-of-charge and available globally
Hansa Research responds to Mumbai Police accusations
The company has filed a rejoinder in response to Mumbai Police, stating that it 'contains nothing but few denials and unsubstantiated, vague and superficial allegations'
Spotify 'wraps' data & creative work in SEA campaign
'Wrapped' Spotify work stretches across Indonesia, Thailand and the Philippines, featuring Asian artists like BTS, Andmesh and F.HERO.
How adspend varies by medium across APAC markets: Warc
Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
Advertisers are drowning in data, Kantar study says
"Gone are the days when the idea is to get all the data one can get their hands on."
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