data
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Inability to access data due to privacy-related issues is a key marketing challenge: InMobi Report
78% of the respondents use contextual advertising to serve personalised messages to consumers, based on demographics, preferences, and behaviours within the app
Experience and experiment with Web 3.0, but don't expect any business results just yet: Rishad Tobaccowala
The author, speaker, educator, and advisor, shared his insights on brand purpose in the digital world, data interpretation, elimination of third-party cookies and more...
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GroupM India names Atique Kazi as president - data, performance and digital products
Was vice president, new business, Xaxis Singapore
The Trade Desk incorporates identity and first-party data into Solimar trading platform
The adtech giant's trading platform adds customer-data management capabilities in its biggest upgrade to date
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Dentsu Data Sciences unveils industry position paper ‘Who Ate My Cookie?’
The launch is part of the company’s specialist consumer insights wing
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Truecaller launches Guardians app for user safety
The application will be free-of-charge and available globally
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