Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
"Gone are the days when the idea is to get all the data one can get their hands on."
An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning
The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see.
He will be based out of Mumbai
'We have learned a lot,' Publicis Groupe chief executive insists.
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