"The companies that lead the industry into the future should be led by creative people, not by management types," says Clow
Arati Rao caught up with Dan Wieden, co-founder and global executive creative director, Wieden + Kennedy, and recipient of the Lion of St Mark award at Cannes Lions 2012; and Dave Luhr, chief operating officer of the independent. Edited excerpts:
Takeaways from the '30 Years Of Creative Chaos, with Sir John Hegarty and Dan Wieden' seminar, and India-spotting on day six of Cannes Lions 2012
Dan Wieden speaks to Campaign India about the role of creativity in a downturn, how chaos as a principle works well in advertising in general and India in particular and what he thinks of Wieden+Kennedy India's performance. Wieden, who spoke to Campaign India at the sidelines of Goafest 2009, has been named as one of America's most intriguing entrepreneurs by Inc and has also been named Oregon’s Professional of the Year and Oregon’s Entrepreneur of the Year.
This week's Adland Rockstar is Rishabh Dave, copy supervisor, Law & Kenneth.
This week's Adland Rockstar is Hanif Kureshi, senior creative, W+K.
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