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Reliance Broadcast bets on convergence with One Big World

It expands beyond radio, combining BIG FM, digital, news, DOOH and live experiences into an AI-powered media ecosystem aimed at advertisers seeking integrated reach.

Beyond cost centres: Why GCCs are investing in influence

As India's GCCs move up the value chain, a new course argues that communication, change management and employer branding are becoming strategic differentiators.

Indian agencies secure five Golds at Montreux Festival 2026

Tribes, BC Web Wise, Tree Design, Mathrubhumi and Young & Hungry lead India's tally with five Golds and seven Finalist honours.

Meta removes controversial AI feature within days of launch

Meta removes controversial AI feature within four days of launch

The feature was met with near-immediate backlash over its opt-out policy, forcing Meta to say it ‘missed the mark’.

How Unilever kept its brands fresh on consumers’ minds during FIFA World Cup

No sweat: How Unilever kept its brands fresh on consumers’ minds during World Cup

With 35 brands and 120 markets, the CPG conglomerate is taking advantage of the global stage.

The cult of sad beiges and boring blues

The cult of sad beiges and boring blues

In the race to look premium, brands increasingly look and sound the same. That's as much a communications problem as a branding one.

Sapna Chadha, vice president of Southeast Asia and South Asia Frontier, Google

Sapna Chadha on Google’s AI-powered shopping push

Google's vice president of Southeast Asia on the company's “agentic Gemini era”, giving rise to new opportunities for brands and how they can interact with customers.

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LATEST WORK

Packaging becomes the message and the messenger...

Mother Dairy uses World Environment Day to spotlight degradable packaging...

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THE WORK

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