credit
Dec 01, 2025
Neeyat 3.0 maps India’s credit decisions to lived reality
Piramal Finance’s marketing campaign reframes lending through ethnographic insight, regional nuance and a distribution engine built for semi-urban India’s next wave of borrowers.
Dec 01, 2025
India’s credit confusion gets a confidence boost
Yes Bank’s ‘Score Kya Hua’ turns credit literacy into a creative, data-smart CSR push—nudging Bharat to understand the power of three digits.
Nov 17, 2016
Credit card purchases will go up with digital penetration, says Mastercard’s Parag Bhatnagar
The VP of marketing for South Asia discusses core audience, manifestations of the 'priceless' proposition and collaborative campaigns
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