LATEST

Love reimagined: Valentine’s Day moves beyond roses and romance

This year’s campaigns show a shift from couple-centric romance to culturally coded storytelling shaped by Gen Z vocabulary.

In the age of self-love, is Valentine’s Day losing its relevance?

Once considered overly commercial, Valentine’s Day seems to be regaining relevance.

Perfetti reworks cultural memory, without rewriting it

From reframing ‘Zubaan Pe Rakhe Lagaam’ to ‘Dimaag Pe Rakhe Lagaam’ and launching the India Overthinking Report, the brand stress-tests legacy through cultural insight.

Dentsu to appoint Takeshi Sano as its new global CEO

Incumbent president and global CEO Hiroshi Igarashi is set to step down from his role next month.

BBH launches first new visual identity in 44 years

Three typefaces honour founders.

Spikes Asia 2026 to spotlight APAC creativity across a week of events

The region's most influential creative minds will gather in Singapore this March to explore how APAC creativity is reshaping the marketing landscape worldwide.

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LATEST WORK

Phools, nostalgia and Instamart’s viral Valentine play

While the Bollywood flower symbolism has potential for online virality, the film raises questions...

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THE WORK

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