This observation from dentsu Creative’s art director, also 2025 Young Lion from India, increasingly resonates across an industry that's reconciling instinct-driven creativity with data-led accountability
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Ex-global EssenceMediacom chief Nick Lawson lands indie role
Lawson says industry “strongly favours” independent thinking currently.
Advertising’s credibility problem is not about measurement, it is about mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
As trust erodes, can brands emerge as credible social actors?
Not only were businesses the most trusted institution in the 2024 Edelman Trust Barometer, 81% of respondents believe businesses should play a role in addressing societal challenges.
We want to help India become the most innovative nation in the world: Rajan Anandan
Peak XV’s managing director on startups, India’s vast potential in AI, institutional investing, and why failure is a better teacher than success
Advertising legend Piyush Pandey posthumously conferred with Padma Bhushan
The award recognised his transformative contribution to commercial advertising, public communication, and nation-building campaigns.
LinkedIn expands ad transparency with DoubleVerify measurement
Advertisers can now gain independent verification of viewability, invalid traffic, brand suitability and geo accuracy across the LinkedIn Audience Network.
FIFA World Cup: How Verizon, TikTok and Home Depot are bringing fans pitchside
The 2026 World Cup promises record-breaking crowds — and historic ticket costs — but sponsors are leveraging digital creators and exclusive activations to get consumers closer to the action.
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