creator economy

Jun 10, 2024

Tata Motors Commercial Vehicles CMO on going a 'huge distance' to engage with creators

Shubhranshu Singh talks with Campaign about making real human engagement a priority for their creative and why he prefers in-house work with multiple agencies instead of a single AOR.

May 10, 2024

From niche to mainstream: The rapid rise of the creator economy

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.

May 06, 2024

When creator content goes mainstream

There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.

Mar 22, 2024

From ‘credible?’ to ‘incredible!’: Measuring influencers' influence

Influencer marketing can be a fickle, seemingly random practice, but rigorous research, investing in proven measurement strategies, and a focus on generating data-driven results can help make the often opaque marketing strategy clear

Mar 15, 2024

Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape

As day two of the Forum continued, panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment