creator economy
AWNY announces first global creator economy network
The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.
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Snapchat’s India push fuels fresh battle for creators
With content engagement doubling and Spotlight posts quadrupling, the platform sharpens its India play—testing if AR-led storytelling can rival entrenched platforms.
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Content demand in India surges, forcing marketers to rethink workflows
Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.
YouTube doubles down on AI, brand deals and creator tools
As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.
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AnyMind bets on AI avatars to reshape creator commerce
The launch of AnyLive for Creators lets influencers and content creators develop AI avatars that can host livestreams on their behalf.
From followers to founders: Creators rewrite the brand brief
With an INR 8,300 crore push, creators are evolving from content amplifiers to commerce catalysts — forcing agencies to rethink everything.
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