creator economy
YouTube doubles down on AI, brand deals and creator tools
As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.
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AnyMind bets on AI avatars to reshape creator commerce
The launch of AnyLive for Creators lets influencers and content creators develop AI avatars that can host livestreams on their behalf.
From followers to founders: Creators rewrite the brand brief
With an INR 8,300 crore push, creators are evolving from content amplifiers to commerce catalysts — forcing agencies to rethink everything.
69% of Indian consumers turn to influencers for information and 63% for product discovery: Study
India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.
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India isn’t just consuming influence; it is exporting it
Indian creators are quietly becoming the new faces of global marketing and the world is finally taking notice, says Fame Keeda co-founder.
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Why India’s creator economy is becoming every brand’s business
It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.
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