covid

Jan 15, 2021

Cannes Lions will go ahead in person, organisers confirm

Event was cancelled last year due to the coronavirus pandemic

Sep 24, 2020

'Covid has accelerated trends on alcohol consumption': Alexander Lambrecht, AB InBev

The VP, marketing of South Asia, talks about challenges faced by the company, sharing a brand name with the pandemic and more....

Jul 21, 2020

Mobile click fraud jumped 62% globally during peak COVID-19 months

In an analysis of 1.8 billion clicks across nearly 80 countries, 14% of paid search traffic was fraudulent.

Jul 13, 2020

'Covid-19 has not upset top brands' growth': Kantar's Brand Footprint 2020

The report also revealed the Parle is the most chosen FMCG brand in the country

Jun 15, 2020

Pandemic to cost media owners $42 billion in 2020

Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.

May 12, 2020

How the pandemic changed advertiser-agency relationships in China: WFA research

More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.