In an analysis of 1.8 billion clicks across nearly 80 countries, 14% of paid search traffic was fraudulent.
The report also revealed the Parle is the most chosen FMCG brand in the country
Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.
More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
See what global industry experts think the outbreak means for the industry at large.
Consumer sentiment and sales are strong, the brand said.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins