covid
Cannes Lions will go ahead in person, organisers confirm
Event was cancelled last year due to the coronavirus pandemic
'Covid has accelerated trends on alcohol consumption': Alexander Lambrecht, AB InBev
The VP, marketing of South Asia, talks about challenges faced by the company, sharing a brand name with the pandemic and more....
Mobile click fraud jumped 62% globally during peak COVID-19 months
In an analysis of 1.8 billion clicks across nearly 80 countries, 14% of paid search traffic was fraudulent.
'Covid-19 has not upset top brands' growth': Kantar's Brand Footprint 2020
The report also revealed the Parle is the most chosen FMCG brand in the country
Pandemic to cost media owners $42 billion in 2020
Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.
How the pandemic changed advertiser-agency relationships in China: WFA research
More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
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