The VP, marketing of South Asia, talks about challenges faced by the company, sharing a brand name with the pandemic and more....
In an analysis of 1.8 billion clicks across nearly 80 countries, 14% of paid search traffic was fraudulent.
The report also revealed the Parle is the most chosen FMCG brand in the country
Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.
More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
See what global industry experts think the outbreak means for the industry at large.
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