covid

Sep 24, 2020

'Covid has accelerated trends on alcohol consumption': Alexander Lambrecht, AB InBev

The VP, marketing of South Asia, talks about challenges faced by the company, sharing a brand name with the pandemic and more....

Jul 21, 2020

Mobile click fraud jumped 62% globally during peak COVID-19 months

In an analysis of 1.8 billion clicks across nearly 80 countries, 14% of paid search traffic was fraudulent.

Jul 13, 2020

'Covid-19 has not upset top brands' growth': Kantar's Brand Footprint 2020

The report also revealed the Parle is the most chosen FMCG brand in the country

Jun 15, 2020

Pandemic to cost media owners $42 billion in 2020

Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.

May 12, 2020

How the pandemic changed advertiser-agency relationships in China: WFA research

More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.

Mar 04, 2020

How worried should adland be about the impact of coronavirus?

See what global industry experts think the outbreak means for the industry at large.