covid
Mobile click fraud jumped 62% globally during peak COVID-19 months
In an analysis of 1.8 billion clicks across nearly 80 countries, 14% of paid search traffic was fraudulent.
'Covid-19 has not upset top brands' growth': Kantar's Brand Footprint 2020
The report also revealed the Parle is the most chosen FMCG brand in the country
Pandemic to cost media owners $42 billion in 2020
Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.
How the pandemic changed advertiser-agency relationships in China: WFA research
More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
How worried should adland be about the impact of coronavirus?
See what global industry experts think the outbreak means for the industry at large.
Corona hits back at 'misinformation' about brand damage from coronavirus
Consumer sentiment and sales are strong, the brand said.
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