Jul 05, 2016

Advertisers shooting themselves in the foot by demanding 100 pc viewability

The author illustrates how demanding full viewability could be detrimental on costs and results

Jun 20, 2016

Cannes Lions 2016: "There has to be a connect": Sergio Spaccavento

The ECD of Italian agency Conversion spoke about humour in advertising

May 09, 2013

People who click ads don't buy: FAME 2013

Matthew Harty, Asia-pacific GM for Omnicom Media Group’s trading desk Accuen, said click-through rates as measurement will lead online advertisers down the wrong path