contextual ads

Jul 21, 2025

Flipkart’s ad credit playbook eyes seller growth, IPO goals

With 'Advertise Now, Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.

Jul 16, 2025

All advertising has to become more accountable: Rahul Vasudev

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

May 23, 2022

MMA Impact India 2022: Audio provides an opportunity for brands to personalise content - Anil Viswanathan

The senior marketing director of Mondelez India shared insights on the innovative use of voice and audio advertising