contextual ads
Jul 21, 2025
Flipkart’s ad credit playbook eyes seller growth, IPO goals
With 'Advertise Now, Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.
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Jul 16, 2025
All advertising has to become more accountable: Rahul Vasudev
Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.
May 23, 2022
MMA Impact India 2022: Audio provides an opportunity for brands to personalise content - Anil Viswanathan
The senior marketing director of Mondelez India shared insights on the innovative use of voice and audio advertising
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