content creation

Oct 13, 2015

How Nissan revs up its content-creation engine

Passing the "so what?" test: Lessons from the Japan-based auto maker's big-budget, in-house content-creation center

Jun 23, 2014

Cannes Lions 2014: Sorrell: Why PR agencies don't win more awards at Cannes

PRWeek caught up with the WPP Group CEO in Cannes to discuss content creation, a surprising hot market, and PR awards

Apr 15, 2014

Babita’s blog: Break That Duration Barrier

Writing a story without the duration leash seems to be harder than we imagined, says the author

Aug 20, 2013

‘Engaged consumers make for the best brand storytellers’

Nokia’s global director for digital and social media writes on the rationale behind crowdsourcing.