Passing the "so what?" test: Lessons from the Japan-based auto maker's big-budget, in-house content-creation center
PRWeek caught up with the WPP Group CEO in Cannes to discuss content creation, a surprising hot market, and PR awards
Writing a story without the duration leash seems to be harder than we imagined, says the author
Nokia’s global director for digital and social media writes on the rationale behind crowdsourcing.
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