content creation
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Content demand in India surges, forcing marketers to rethink workflows
Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.
‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
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FanTV secures $3 million funding
The Sui blockchain-based content platform uses AI to offer users an engaging content consumption experience while helping creators own and monetise their content.
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Pocket Entertainment to invest $15 million to scale Pocket Toons
Company targets $100 million in annual recurring revenue (ARR) by 2026.
Talentrack's marketplace model rethinks content production in India's media boom
Connecting over 7 lakh creators with 15,000 producers and agencies, the talent-engagement platform bridges gaps in India's M&E sector but faces scalability tests.
Adobe unveils new features to Express platform to support enterprise content creation
A major focus of Adobe Express is ensuring that the AI features are commercially safe, especially in terms of brand protection.
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