contenders

Cannes Contenders: Culture jams and cover-ups mark DDB Mudra Group’s 2025 line-up
2 days ago
Campaign India Team

Cannes Contenders: Culture jams and cover-ups mark DDB Mudra Group’s 2025 line-up

From gaming marriages to fake Flipkart wins, DDB Mudra’s Cannes submissions tap into cultural discomfort, digital intimacy, and Gen Z’s parental problem.

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