consulting
71% of CMOs to invest over $10 million in GenAI annually: Study
83% of CMOs express confidence in GenAI in 2025 compared to 74% in 2023, according to a global survey by BCG.
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Why India’s creator economy is becoming every brand’s business
It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.
Shopcialising: The secret to building last bonds with Gen Z consumers
To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.
‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders
EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, and navigating the balance between creativity and data.
#MeToo: Tatas bid goodbye to Suhel Seth
Ad man Suhel Seth has been courting controversy since several #MeToo allegations against him surfaced in recent times
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