consulting

Jun 03, 2025

71% of CMOs to invest over $10 million in GenAI annually: Study

83% of CMOs express confidence in GenAI in 2025 compared to 74% in 2023, according to a global survey by BCG.

May 05, 2025

Why India’s creator economy is becoming every brand’s business

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.

Oct 16, 2024

Shopcialising: The secret to building last bonds with Gen Z consumers

To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.

Oct 07, 2024

‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders

EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, and navigating the balance between creativity and data.

Apr 18, 2019

Ajay Row joins DAN Consult

He will be based out of Mumbai

Oct 29, 2018

#MeToo: Tatas bid goodbye to Suhel Seth

Ad man Suhel Seth has been courting controversy since several #MeToo allegations against him surfaced in recent times