connected
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Jul 02, 2025
CloudTV enters India’s CTV ad market with Magnite tie-up as it eyes scaled monetisation
With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.
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Jun 18, 2025
India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
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Mar 28, 2025
India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
Aug 08, 2024
Amagi partners with Anoki to bring contextual CTV advertising to free ad-supported streaming TV
The two companies will collaborate on AI-powered innovations to create new ad formats and enhance content monetisation in the growing CTV space.
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