connected
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YouTube pilots cheaper subscription in India as ad-free demand rises
Premium Lite, its lower-cost subscription tier, is now available in India at INR 89 per month.
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CloudTV enters India’s CTV ad market with Magnite tie-up as it eyes scaled monetisation
With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.
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India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
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India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
Amagi partners with Anoki to bring contextual CTV advertising to free ad-supported streaming TV
The two companies will collaborate on AI-powered innovations to create new ad formats and enhance content monetisation in the growing CTV space.
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