compliance
Rebuilding trust: Why OOH needs an ethical facelift
In an industry where differentiation is often about location and scale, ethics can be a competitive advantage for OOH players, says RoshanSpace Brandcom managing director.
The emotional connection: A new normal in influencer marketing
Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.
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Ad block party: Can Google’s AI shut the gate early?
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
69% of India’s top influencers violate disclosure guidelines: ASCI
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.
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Digital Personal Data Protection Act: Marketing's new era of trust
While presenting challenges in terms of compliance and data management, the Act also offers marketers opportunities to build trust, enhance data quality, and innovate in data handling practices.
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