Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agencies and marketing groups about the most pressing issues facing the industry. Omnicom’s John Wren kicks off the series.
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The agency’s Cannes Lions ambitions this year hinge on two experience-led campaigns that each challenge a cultural default.
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As the line between advertising and branded-entertainment blurs, the companies making the latter should stop clapping politely from the back.
John Wren: ‘Pace of change is unlike anything we have seen before’
Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agencies and marketing groups about the most pressing issues facing the industry. Omnicom’s John Wren kicks off the series.
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Why OpenAI advertising matters – and how it could change the advertising industry
The ad industry is moving away from making your brand visible to making sure it's worthy of recommendation.
WPP hands group CSO remit to AKQA boss Baiju Shah
Shah was hired from Accenture Song in 2025.
Ikea picks creative agency
VCCP has emerged victorious in the review, which kicked off last year and was handled directly by the brand.
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