cocacola
Coca-Cola reignites AI ad debate with new holiday campaign
A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.
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Coca-Cola and WPP renew global marketing partnership
Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.
Coca-Cola media business contract lies between Publicis and WPP
Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.
It's time we stopped treating Gen AI like our dirty little secret
All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.
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Where APAC CMOs can lead: Subway, Coca-Cola and Zespri weigh-in
As brands look to APAC for growth and consumer mindsets transcend boundaries, three CMOs tell us how this region can influence more global market strategies.
Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
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