Deal sees the end of PepsiCo's association with the Cricket World Cup
The jury is composed of people from 50 countries and has a men to women ratio of 54:46
Watch the ad film conceptualised by Equus here
Coca-Cola has announced the appointment of Ricardo Fort as vice president, marketing for its India and South West Asia operations. Fort joins from Coca-Cola Brazil where he was the marketing director, thus filling in the spot left vacant by Venkatesh Kini who moved to Atlanta as global vice-president, juice marketing, Coca Cola.
Coca Cola India has rolled out a new campaign for its packaged drinking water brand, Kinley. The new campaign, called 'Vishwas Karo', has been conceptualised by O&M. It aims to build on the brand's core value of trust and takes forward its original 'Boond boond mein vishwas' positioning.
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