He talks to Campaign after 'very strong' 2021 results and reflects on growing spend in digital marketing, media, ecommerce, data and technology.
Reminiscent of pandemic lockdowns, the heartwarming film presents a solution to the millions of children living without a chimney for Santa to come down
Coca-Cola described the new relationship with WPP as “unprecedented” in its breadth and depth, as well as for the industry “given its geographical scale and reach". Dentsu will have a media role in some markets
Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4
The beverage giant’s refreshed identity includes a new ‘Hug’ logo and a partnership with Twitch
Watch the film conceptualised by McCann Worldgroup India here
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