coca cola

Mar 15, 2021

Coca-Cola eyes more efficiency after 35% adspend plunge in 2020

Drinks giant is beginning global agency review

Jan 08, 2021

Creative critique from a gender lens: 28-31 December

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Dec 28, 2020

Ranbir Kapoor helps 'turn up the day' for group of Bharatnatyam dancers

Watch the film conceptualised by McCann Worldgroup India

Dec 10, 2020

Coca-Cola kicks off $4 billion global creative and media review

The food and drinks giant is reviewing its agency roster as it looks to cut marketing costs and consolidate its portfolio

Oct 26, 2020

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Soft drinks giant has announced plans to retire a large number of brands.

Jun 18, 2020

Weekend Wrap: 19 June

In the news: Coca-Cola, DVio Digital, Eris Lifesciences, Gemius Design Studio, Media Mantra, Monk Media Network, WATConsult, Weikfield