coca cola
WPP's Mark Read on why Coca-Cola, Google and Unilever are pivotal to the network's future
He talks to Campaign after 'very strong' 2021 results and reflects on growing spend in digital marketing, media, ecommerce, data and technology.
Coca-Cola holiday offers simple message of festive joy and inclusion
Reminiscent of pandemic lockdowns, the heartwarming film presents a solution to the millions of children living without a chimney for Santa to come down
WPP wins majority of $4 billion Coca-Cola business
Coca-Cola described the new relationship with WPP as “unprecedented” in its breadth and depth, as well as for the industry “given its geographical scale and reach". Dentsu will have a media role in some markets
Coca-Cola lifts full-year outlook as it steps up marketing spend
Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4
Coca-Cola debuts ‘Real Magic’ global brand platform with emphasis on gaming
The beverage giant’s refreshed identity includes a new ‘Hug’ logo and a partnership with Twitch
Coca-Cola creates a chant to celebrate cricket
Watch the film conceptualised by McCann Worldgroup India here
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