coca cola

Feb 28, 2022

WPP's Mark Read on why Coca-Cola, Google and Unilever are pivotal to the network's future

He talks to Campaign after 'very strong' 2021 results and reflects on growing spend in digital marketing, media, ecommerce, data and technology.

Nov 23, 2021

Coca-Cola holiday offers simple message of festive joy and inclusion

Reminiscent of pandemic lockdowns, the heartwarming film presents a solution to the millions of children living without a chimney for Santa to come down

Nov 08, 2021

WPP wins majority of $4 billion Coca-Cola business

Coca-Cola described the new relationship with WPP as “unprecedented” in its breadth and depth, as well as for the industry “given its geographical scale and reach". Dentsu will have a media role in some markets

Oct 28, 2021

Coca-Cola lifts full-year outlook as it steps up marketing spend

Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4

Sep 30, 2021

Coca-Cola debuts ‘Real Magic’ global brand platform with emphasis on gaming

The beverage giant’s refreshed identity includes a new ‘Hug’ logo and a partnership with Twitch

Sep 17, 2021

Coca-Cola creates a chant to celebrate cricket

Watch the film conceptualised by McCann Worldgroup India here