climate change
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COP30: Adland’s climate moment, ready or not
COP30 opened amid mounting pressure on sectors like advertising to reconcile their climate responsibilities with ongoing fossil fuel ties, testing the summit’s potential for real progress.
Global divide deepens ahead of COP30 as climate optimism wanes in the West
An Ipsos survey reveals that fragmented climate communication from governments, businesses, and activists leaves citizens doubtful about COP’s real-world impact beyond rhetoric.
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UPL launches global ‘A Farmer Can’ campaign ahead of COP30
UPL’s new campaign highlights farmers as central figures in global climate action ahead of the COP30 conference in Brazil.
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Monsoon rains force brands to rethink festive advertising
As unseasonal downpours disrupt Durga Puja and Ganesh Chaturthi, agencies shift from rain-washed billboards to digital-first storytelling and contingency-led campaign planning.
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AI, activism and climate change: Jaago Re gets a reboot
Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.
From pop-ups to green installations: Sustainability meets experiential creativity
With consumers gravitating towards greener and ethical product alternatives, eco-conscious creativity has emerged the way for brands to connect with them, says XP&D's CEO.
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