More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
The CEO of Spatial Access spoke about whether the clients and agencies must do so that there’s mutual benefit
Here are eight hot tips on how advertisers can ensure that their media spends are being used wisely
What makes some client-agency relationships healthier than others? We invited them to share their feelings.
Agencies lose track of the big picture when trying to survive the 'gladiatorial combat', says the author
A new IPA report seems to suggest so, with the clients involved having almost nothing good to say about agencies - and vice versa. What can agencies do to change this?
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