client agency relationship

May 12, 2020

How the pandemic changed advertiser-agency relationships in China: WFA research

More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.

Mar 22, 2019

Media360 India: 'Agencies that offer lower rates are generally picked': Vineet Sodhani

The CEO of Spatial Access spoke about whether the clients and agencies must do so that there’s mutual benefit

Apr 24, 2017

How to get better control over your media spends

Here are eight hot tips on how advertisers can ensure that their media spends are being used wisely

Feb 15, 2017

Secrets to a steady (client-agency) relationship

What makes some client-agency relationships healthier than others? We invited them to share their feelings.

Jul 26, 2016

Opinion: Up for a brand orgy that will take your client relationship to the next level?

Agencies lose track of the big picture when trying to survive the 'gladiatorial combat', says the author

Jul 31, 2015

From Mad Men to Sad Men: Is the client/agency relationship in crisis?

A new IPA report seems to suggest so, with the clients involved having almost nothing good to say about agencies - and vice versa. What can agencies do to change this?