The author believes that in advertising, while empathy and mutual respect direly need to be dialled up, we also need to stand up more actively against some prevalent ways of working
More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
The CEO of Spatial Access spoke about whether the clients and agencies must do so that there’s mutual benefit
Here are eight hot tips on how advertisers can ensure that their media spends are being used wisely
What makes some client-agency relationships healthier than others? We invited them to share their feelings.
Agencies lose track of the big picture when trying to survive the 'gladiatorial combat', says the author
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