CMO Sapna Desai says AI tools are now common; sharper thinking and cultural nuance will increasingly define brand differentiation.
LATEST
Disney courts emerging brands: Ad sales momentum grows ahead of 2026 upfronts
The entertainment giant is leveraging its self-service platform and biddable sports media to attract independent agencies and brands.
Brand storytelling is evolving into micro-dramas and agencies need to keep up
Audiences are actively seeking out branded content because they are willing to go to those platforms to watch something interesting.
Rediffusion launches Rediffusion Narrative for brand integrated storytelling in the streaming era
Initial projects include a 20-part web series being developed for a major OTT platform and 10+ microdrama titles already in production
AI isn’t replacing us. It’s convincing us we can replace each other
Used properly, AI doesn’t replace expertise, it amplifies it.
Prasoon Joshi appointed chairman of Prasar Bharati
Before taking over the Prasar Bharati role, Joshi served as chairperson of Central Board of Film Certification since August 2017
Neeraj Thakur takes charge of Outlook India as editor, following Chinki Sinha’s exit
Prachi Khanna is elevated to chief content officer across Outlook India and Outlook Business, while Deepsekhar Chaudhary becomes Outlook Business' managing editor.
Roblox India appoints Sunil Rao as MD
Rao was previously part of the leadership team at Amazon Web Services (AWS), where he led strategy and corporate business development across the Asia-Pacific region.
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