chat

Nov 05, 2025

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.

May 21, 2025

Slack’s new hustle: From free chats to paid productivity

With AI agents, structured integrations, and Slack Connect, Salesforce bets on transforming Slack from a chat tool into a marketer’s operating system.