charulata patel

Jan 16, 2020

Team India superfan, Pepsi 'swag star' Charulata Patel passes away

The 87 year-old who rose to fame during the World Cup 2019 was appointed as 'swag ambassador' by Pepsi

Jul 15, 2019

MMGB: World Cup 2019 campaigns

Watch the films here

Jul 09, 2019

Blog: The vuvuzela dilemma

The author explains how the superfan grandmom of Indian cricket is faced by quite a few dilemmas as India play the semis and the finals…

Jul 05, 2019

Blog: From moment marketing to momentary marketing or momentous marketing?

The author analyses Pepsi's move to get Charulata Patel as a 'swag star'

Jul 05, 2019

It's Charulata Patel vs Ranbir Kapoor and Paresh Rawal as Pepsi joins in on WC celebrations

The soft drink giant has appointed the 87-year old as brand ambassador

Jul 04, 2019

Blog: Virat and Rohit stoop to conquer as brand India shines

The author explains how the Indian female cricket fan has a face finally after the incidents during the India-Bangladesh ODI